Campaign Associate (Influencer Marketing)

As an Associate Campaign Manager at Adfluence Hub, a leading influencer marketing agency based in Noida, you will play a crucial role in overseeing the strategic execution of large-scale micro and nano influencer campaigns. Your primary responsibility will be to manage the full campaign lifecycle, from influencer identification to execution and performance analysis. Your key responsibilities will include influencer sourcing and relationship management. You will be tasked with identifying and onboarding relevant influencers, both micro and macro, while ensuring they meet our standards for audience quality and engagement. Building and maintaining a robust network of micro-influencers is essential for efficient campaign scaling. Additionally, you will negotiate competitive pricing, achieve monthly sign-up targets, and cultivate long-term relationships for continued collaboration. In terms of analytics and performance tracking, you will utilize data-driven insights to track and analyze campaign performance, with a focus on ROI, engagement, and conversions. By leveraging analytics tools and the ADF tech platform, you will monitor influencer impact and optimize campaigns to deliver post-campaign reports with actionable insights for continuous improvement. Furthermore, you will be responsible for implementing streamlined workflows for influencer onboarding and campaign execution, utilizing tools like Google Spreadsheets to automate tracking and reporting. Collaboration with platform and tech teams will be essential to enhance influencer recruitment and campaign scalability. The key performance indicators (KPIs) for this role include timely campaign execution, comprehensive tracker maintenance, influencer satisfaction levels, campaign performance metrics, and influencer onboarding efficiency. To excel in this role, you should have a minimum of 1+ years of experience in influencer marketing, with a focus on micro-influencer campaigns. Experience in the Beauty and Personal Care industry would be advantageous. Your core competencies should include influencer relationship management, project management, communication and negotiation, strategic thinking, and data analysis skills. Proficiency in Google Spreadsheets, analytics tools, basic video editing, and email communication platforms is required. As part of the Adfluence Hub team, you will join a company culture that values creativity, collaboration, and a positive work environment. We are committed to fostering growth and development, both professionally and personally, and strive to create an inclusive and supportive workplace for all team members. If you are results-driven, proactive, detail-oriented, and thrive in a fast-paced environment, we invite you to join us and be part of a team that values innovation, collaboration, and campaign success.,