Brand Manager

About Us Founded in 2005, iD ensures that people around the world have access to fresh, nutritious, and delicious Indian food. With a vision to preserve traditional, home-made cuisine and make cooking fun and effortless, iD serves homes across India, the Middle East, US, and UK. We are soon entering high-potential markets like North America, Europe, Africa, Central, and East Asia. At iD, we focus on nourishing lives and fostering a culture where every individual thrives. Guided by our DNA, Pure Food. Proud Lives, we empower employees to solve challenges daily, valuing every voice and opinion. We prioritize building meaningful careers and the well-being of our team. Role Overview Role Name: Senior Brand Manager Reporting to: Chief Marketing Officer Responsibilities - Manage the category P&L to achieve revenue and profitability goals. - Implement annual strategic plans to increase market share and ensure the brand's long-term health. - Collaborate with sales, creative, and media teams to develop effective media strategies and demand generation initiatives. - Partner with internal and external research teams to identify consumer trends, gather insights, and develop relevant concepts for packaging, communication, media mix, and brand strategies. - Execute product launches and drive new product development through a comprehensive understanding of the industry, competition, and consumer preferences. - Develop ATL & BTL marketing strategies and communication plans for the category. - Oversee category-related projects such as product enhancements, packaging changes, marketing activations, pricing strategies, and budget management. Qualifications - 6-8 years of FMCG sales and marketing experience with expertise in product, brand, and digital marketing. Dairy industry experience is preferred. - 1-2 years of prior sales experience is preferred. - Masters degree in Marketing, Business Administration, or a related field. If you resonate with this role, join us at iD for abundant growth opportunities.,