Brand Controller

Finance function

Key Responsibilities

• Reviewing return on investment related to marketing expenditure/sales deduction, analyzing the effectiveness and proposing suggestion/solution
• Reviewing monthly business performance of each brand and providing strategic and financial decision/action plan partnering with the brand general manager
• Implementing internal control function within the department (fixed asset capitalization, purchasing system, promotion planning /marketing proposal)
• Undertaking all cost analysis in order to detect risks and propose the actions required to maintain budgetary objectives
• Managing profitability of the brand in question
• Managing marketing spending to be align with the budget and analyzing the effectiveness of the marketing spending in order to maximize the return on investment
• Acting as business partner with commercial team and marketing team to drive and optimize the investment in product and customer.
• Managing forecast and sales to ensure the company able to achieve the target revenue
• End to end financial responsibility of business P&L and processes.
• Ensuring each and every line item of P&L is reviewed
• Preparation of Trends and Budgets and presenting the same to stakeholders.
• Study and benchmarking of product pricing, margins and discounting with competition on regular basis across the channels.
• Driving the Gross Margins of Channel.
• Providing timely analysis and inputs to Division Controller and other stakeholders.

Key Deliverables:

• Delivery of Key Job responsibilities
• Adherence to all processes
• Making sure completion of any group internal control audit in a satisfactory manner.
• Driving ROI Mindset
• Delivery of brand and category P&L
• Timely monthly closings and reporting
• Preparations of P&L of all Channel along with Gross Margins and full analysis of all the drivers on monthly basis and during trends and budgets.

Key Competencies:

• Must be able to integrate with the commercial & Brand Teams of different channels.
• Must have complete understanding of Indian FMCG commercial working environment.
• Must have working knowledge of SAP and business tools.
• Act as an enabler.
• Solution oriented.
• End to end understanding.
• Agility and adaptability.
• Act as a business partner.
• Should have high level of accuracy and must respect timelines.
• Must not be doing postmortem of results at month end rather should be on top of his business on day-to-day basis in order to take right decisions timely.

Key Relationships:

• Marketing teams
• Media Teams
• Supply Chain Team
• Commercial Team
• Commercial Controllers.
• Corporate Finance.
• Regional Finance.
• Zonal Finance.

Physical Demands (e.g. % travel):

• Travel will be need based

Education:

• Chartered Accountant/MBA from Tier 1 institute with 6-9 years of experience