Beauty Content Writer

Role Overview: We are seeking a creative and research-driven Content Writer with proven experience in the skincare, beauty, lifestyle or fashion industry . This role involves more than just writing — you'll help shape our brand voice, interact directly with our customer base, and craft content that is both engaging and informed by real consumer insights. Location: Lajpat Nagar, Delhi (On-site-Full Time) Key Responsibilities: Create high-quality content including blogs, product descriptions, landing pages, newsletters, social media captions, and campaign copy. Work Translate technical skincare or fashion terminology into clear, relatable, and engaging consumer-facing content. Conduct customer review calls and gather consumer feedback to inform and enhance written content, campaigns, and product positioning. Write compelling, SEO-optimized content that increases visibility and drives traffic and conversions. Stay updated on skincare, beauty, and fashion trends to ensure content is always relevant and timely. Work closely with marketing, design, and product teams to align content with brand objectives. Maintain an editorial calendar and ensure timely content delivery across all channels. Use consumer insights and product feedback to refine tone, messaging, and storytelling approach. Requirements: 2+ years of writing experience, preferably in skincare, beauty, fashion, or lifestyle brands. Strong portfolio demonstrating a mix of editorial, marketing, and product-focused writing. Excellent verbal and written communication skills — confident in speaking with customers and capturing insights with empathy. Deep understanding of industry trends and the ability to connect emotionally with readers. SEO writing skills and familiarity with tools like Google Analytics or SEMrush. Ability to adapt writing style to suit various platforms and tones. Highly organized and able to manage multiple projects under tight deadlines. Nice to Have: Experience writing for D2C brands or working in-house for beauty/fashion companies. Knowledge of clean beauty and conscious consumer behavior. Experience scripting for video content or social media reels. Show more Show less