Assistant Manager Marketing

VIP

2 - 7 years

12 - 18 Lacs

Mumbai

Posted:1 week ago| Platform:

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Skills Required

Excel Number Crunching new product development Forecasting Skills Analytical Skills

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

New product development: B2B/B2C Market Understanding of product management, basics of brand in terms of differentiation, agency handling, analytical knowledge, market research, customer mindset etc.
Strong understanding about brand, consumer, category
To coordinate and follow-up with the design, costing, sales & merchandising team for NPD.
Offers : To plan and implement various offers & calculate the effectiveness of the offer basis market analysis
BTL: To prepare the POSM material to support the launch & offers, catalogues , price lists, vendor management etc.
Collaborates cross-function/ internal and external stakeholders to develop a roadmap and drive products and features from concept to launch in a fast-paced environment.
Gross margin: to maintain the gross margin for the channel by getting the right product and price mix.
One to one Replacements: Replace the products which are in decline as per the product life cycle & launch relevant products as per current market trends.
Collaborating with IB team for NPD; if required
Strong in agency coordination for Marketing activities
Market understanding, competitor's tracking & analysis
Ability to forecast, strong in number crunching and analytics

Preferred candidate profile

Experience: 3-5 years
Education - Post graduate
Skills: Excel especially pivot, PPT, number crunching, analytical and forecasting
Industry preference: Consumer Durables White goods
Flexibility to travel
Go getter attitude

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