Assistant Manager - Marketing

Role & responsibilities Achieve Sales Targets by ensuring continuous order inflow to meet monthly production requirements without idle time. Maintain Minimum Order Pipeline : Ensure Order in Hand (750MT), Job in Progress (250MT), RM (250MT), and Procurement (250MT) levels. Lead Generation & Enquiry Management : Identify new leads and generate enquiries aligned with the Annual Business Plan. Sales Forecasting & RM Procurement : Support quarterly sales forecasting to enable timely raw material procurement. CRM Maintenance : Update and manage customer data and enquiry status in CRM for sales visibility and performance tracking. Customer Visits & Networking : Conduct direct visits to high-potential clients and participate in expos to expand the supplier and customer base. Marketing Campaigns : Drive WhatsApp/email campaigns for OE and spares customers; share dispatch updates and production highlights. Customer Coordination : Plan customer meetings, dispatch intimation, and ensure payment follow-ups within 15 days. Techno-Commercial Offer Submission : Submit quotations aligned with Sales Policy; track offer status, revisions, and win/loss analysis. Tender Participation : Collaborate with OEMs and agencies to qualify and participate in tenders on a back-to-back basis. Order Conversion Strategy : Prioritize estimation for qualified leads; avoid low-strike-rate or unrelated product enquiries. Shop Floor Presentation : Build customer confidence through shop visits or virtual tours before order finalization. Kick-Off & Project Handover : Participate in customer kickoff meetings and hand over to Projects team post order confirmation. Coordination with Planning & Projects : Ensure delivery timelines, billing, and scope changes are aligned with planning and communicated to customers. PO Amendments & Risk Management : Analyze PO amendments for commercial/delivery impact and escalate major risks. Competitor & Market Analysis : Track industry trends, analyze competitor offerings, and develop USP for positioning. Customer Feedback & Satisfaction : Conduct post-delivery surveys, capture feedback, and support CAPA implementation for quality improvement. Quarterly Reporting : Prepare and present Plan vs Actuals, lost order analysis, and corrective actions to Management. Documentation & Process Discipline : Maintain department folders, update performance metrics weekly, and ensure clean document handling. Cross-Functional Team (CFT) Engagement : Engage with internal teams daily to prevent communication loss and ensure alignment. Preferred candidate profile