Area Sales Manager

Area Sales Manager

Key Responsibilities

• Sales Strategy & Budget Management

  :

  Develop sales plans and budgets

  to achieve or exceed annual sales objectives for the company.

  Monitor and control the sales budget

  to ensure optimum utilization of resources in the region.

• Distribution Network & Market Coverage

  :

  Develop and maintain an efficient distribution network

  to ensure the comprehensive availability of the company's products and services across the region, consistently striving to achieve or exceed sales targets.

• Market Intelligence & Opportunity Identification

  : Conduct regular

  market visits

  to check route coverage, analyze competitor activity, and continuously

  search for new opportunities

  to increase sales in the region.

• Team Leadership & Performance Management

  :

  Set sales targets for individual representatives and the team as a whole

  . Monitor the team's performance, provide motivation, and guide them to reach targets.

• Financial Reporting

  : Prepare monthly and quarterly

  P&L reports

  related to regional sales performance.

• Talent Development

  : Play a key role in

  recruiting, mentoring, orienting, and training sales staff

  within the assigned Area.

• Customer & Market Feedback

  : Actively engage in

  collecting customer feedback and market research

  to inform sales strategies and product development.

• Reporting & Competitive Awareness

  : Report directly to Regional Sales Managers, while consistently

  keeping up to date with products and competitors

  in the market.

• Inventory & Service Coordination

  :

  Coordinate and follow up with the storehouse supervisor

  to ensure adequate inventory stock of products is maintained for the Region, meeting sales delivery schedules and providing superior service levels to distributors and customers.

• Cross-Functional Collaboration

  :

  Coordinate and support other vital functions

  such as Human Resources, Administration, Supply Chain, Finance, MIS & BA, and corporate office teams to ensure seamless operational flow and support for sales initiatives.

Skills

• Strong abilities in

  sales planning and budget development

  .
• Proficiency in

  monitoring and controlling sales budgets

  .
• Experience in

  developing and maintaining distribution networks

  .
• Capability to conduct

  market visits and identify new sales opportunities

  .
• Adept at

  setting sales targets

  and monitoring team performance.
• Skilled in

  recruiting, mentoring, orienting, and training sales staff

  .
• Competence in

  collecting customer feedback and market research

  .
• Strong reporting skills, including

  monthly, quarterly P&L reports

  .
• Excellent

  coordination and follow-up

  with supply chain and storehouse.
• Effective

  cross-functional coordination

  and communication.

Qualifications

• Proven experience in a sales leadership role, ideally as an Area Sales Manager.
• Demonstrated ability to

  develop and exceed annual sales objectives

  .
• Track record of successfully managing and expanding a

  distribution network

  .
• Experience in

  team leadership and performance motivation

  .
• Ability to liaise effectively with various internal departments and external partners.
• Strong analytical skills for market assessment and sales reporting.