Amazon PPC Specialist

Company Description

S J Webtech Private Limited focuses on Knowledge Process Outsourcing (KPO) and IT services. Our operations include client acquisition and relationship management, timely service delivery, inventory receiving, warehouse order processing, e-commerce, and procurement & purchasing. Our IT services encompass web development, e-commerce solutions, website development, and smart warehouse management systems. Since 2021, we have expanded our business in India to include bookkeeping, accounting, inventory management, purchasing, and sales for Centerpoint LLC.

Role Description

This is a full-time on-site role for an Amazon PPC Specialist, located in Ahmedabad. The Amazon PPC Specialist will be responsible for managing and optimizing pay-per-click (PPC) campaigns on the Amazon platform. Day-to-day tasks include keyword research, campaign setup, monitoring and adjusting bids, analyzing performance data, and reporting on campaign effectiveness. The specialist will work closely with the marketing team to align PPC strategies with overall business goals and ensure optimal ROAS (Return on Ad Spend).

Roles & Responsibilities :

• Run and manage Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display).
• Do keyword research and bid adjustments to improve sales and reduce ad cost (ACOS).
• Create and update product listings with correct titles, descriptions, images, and keywords.
• Monitor and update product prices to stay competitive and maximize profitability.
• Track and report performance of campaigns (ACOS, ROAS, CTR, conversions).
• Coordinate with the content and sales teams to align product details and advertising.
• Stay updated with Amazon’s policies, tools, and advertising best practices.

Requirement:

• Experience in Amazon PPC and product listing (minimum 6 months to 1 year preferred).
• Knowledge of Amazon Seller Central.
• Good Excel and data handling skills.
• Strong attention to detail and analytical skills.