Advertising Specialist

About Us

We’re a fast-growing [industry/sector, e.g., home renovation] company on a mission to scale our brand across digital platforms. Our focus is simple — generate high-quality leads through paid channels and data-driven strategies. If you’re obsessed with performance metrics, thrive on testing and optimizing campaigns, and love turning clicks into conversions — we want to hear from you.

⸻

Key Responsibilities

• Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other platforms

• Execute A/B tests on creatives, copy, and landing pages to drive lead generation

• Analyze campaign performance metrics daily and report insights with actionable strategies

• Collaborate with design and content teams to develop engaging ad creatives

• Optimize landing pages and user funnels for conversion rate improvements

• Track and manage budgets to maximize ROI across all campaigns

• Identify new growth opportunities through emerging ad platforms and trends

• Implement retargeting and lookalike audience strategies to improve lead quality

⸻

Requirements

• 2+ years of hands-on experience in performance marketing and lead generation

• Proficient in Google Ads, Meta Business Suite, and Google Analytics

• Strong understanding of CPC, CPM, CPA, ROAS, and LTV metrics

• Experience with landing page builders (e.g., Unbounce, Webflow, Instapage, Framer)

• Familiarity with CRM tools (e.g., HubSpot, Zoho, or equivalent)

• Excellent copywriting and ad testing instincts

• Data-driven mindset with the ability to interpret results and iterate quickly

• Self-motivated, organized, and able to thrive in a fast-paced environment

⸻

Preferred

• Experience in B2C service industries (home services, real estate, etc.)

• Knowledge of SEO and email marketing automation

• Creative direction for ads and user experience is a plus

⸻

Why Join Us?

• Work with a high-growth team and shape the digital marketing roadmap

• Flexible work environment

• Direct impact on revenue and customer acquisition strategy

• Opportunities to experiment, learn, and scale campaigns from scratch