Advertising Manager

Key Responsibilities ● Plan, launch, manage, and optimize paid campaigns across Amazon Ads, Meta Ads, and Google Ads (Search, Display, Shopping). ● Own full-funnel performance: from awareness to conversion and retention. ● Create ad strategies tailored for both D2C (Shopify) and marketplace (Amazon) channels. ● Track key KPIs: CTR, CPC, ROAS, ACoS, CVR, CPA etc. ● Conduct regular A/B testing on creatives, audiences, and placements. ● Manage ad budgets and bid strategies to maximize performance. ● Lead all Sponsored Product, Sponsored Brand, and Sponsored Display campaigns on Amazon. ● Collaborate with the design/content team for campaign assets. ● Prepare weekly/monthly ad performance reports with insights and action points. ● Stay updated with platform algorithm changes, ad tools, and beta features. Qualifications & Skills ● 5+ years of experience in managing performance marketing campaigns across Amazon, Meta, and Google. ● Proven track record of scaling ROAS-positive ad accounts in a D2C eCommerce setup. ● Strong analytical skills with knowledge of Excel/Sheets, GA4, and Ads dashboards. ● Experience in ad copywriting and creative performance feedback. ● Bonus: Experience with tools like Helium10, Semrush, Canva, or creative automation platforms. Job Type: Full-time Pay: ₹700,000.00 - ₹1,000,000.00 per year Schedule: Day shift Experience: retail industry: 5 years (Required) Advertising Manager: 5 years (Required) Work Location: In person