Advertising Copywriter

Digital Content Specialist

About us:

GradRight is an Ed-fintech startup focused on global higher education. We are committed to enabling global youth aspirations by helping students find the "right education" at the "right cost." We aim to assist students in discovering their best fit universities and funding plans.

Our flagship product - FundRight is the world’s first student loan bidding platform. GradRight won the HSBC Fintech Innovation Challenge supported by the Ministry of Electronics & IT, Government of India & was among the top 7 global finalists in The PIEoneer awards hosted by The PIE News, UK. Since September 2020, we have received over US$500 million in loan requests and successfully secured over US$75 million in loan approvals for more than 1600 students.

Our recently launched product - SelectRight brings together students and universities on one platform to provide an innovative approach to university selection and student recruitment. The product rests on the three pillars of data-science, transparency, and ethics to match students to their best fit universities and programs.

GradRight's core team possesses extensive domestic and international experience in the launch and scale-up of premier higher education institutions. We are firm believers in the transformative power of education. The team culture balances hard work with play and thrives on team members fuelling each other’s learning and growth.

GradRight was founded in 2019 by Sasidhar Sista, an alumnus of BITS Pilani, and University of Pennsylvania; and Aman Singh, an alumnus of the Indian School of Business and Indian Institute of Technology, Delhi.

Responsibilities

1. Write advertising copy for use in social media ads, emails and website landing pages
2. Copywriting for all broadcasting channels (SMS, WhatsApp, emails etc)
3. Create advertising copies that convert (for Google ads, Facebook ads, Linkedin ads, etc)
4. Conduct thorough research to write effective, relevant copy
5. Use various content formats to promote and build the GradRight brand
6. Understand content consumption behaviours to modify content strategies
7. Track data backed performance of all digital assets
8. Maintain high editorial standards across all content outputs through edits and proofreading
9. Take ownership of projects through the whole creative lifestyle, from inception to deployment
10. Work closely across functions at GradRight to support content requirements

Requirements:

1. Freshers or 1-3 years of relevant work experience
2. Experience in writing and producing copies for digital, print and broadcast channels
3. A portfolio of published ads and the associated metrics (impressions, traffic, conversions etc)
4. Ability to write clear, crisp and effective copy for multiple digital formats
5. Ability to think creatively and operate independently in a fast-paced environment
6. A thorough understanding of copywriting trends and methods as well as a keen interest in new and emerging technologies and digital advertising tactics

Good to have:

1. Basic understanding of aiding visual design with copy
2. Experience with an agency or startup