Account Based Marketing

About QualiZeal: QualiZeal is North America's Fastest-growing Independent Digital Quality Engineering Services company with a global headcount of 800+ Software Quality and Development Engineers. Trusted by 40+ global enterprises, QualiZeal has delivered over 200 successful projectsin the areas of Quality Engineering, Digital Engineering, Advisory and Transformation, and Emerging Technology Testingearning an industry-leading client NPS score of 85. Founded on principles of delivery excellence, service orientation and customer delight, we are a fast-paced, culture-driven organization on a high-growth trajectory. Recognitions: Great Place to Work Certified (2023,2024) Major Contender in Quality Engineering by Everest Group (2023) Economic Times Excellence Award (2023) The Global Choice Award (2022) NASSCOM Member ISO 13485:2016 and ISO 9001:2015 Glassdoor Rating: 4.7 Job Overview - As an ABM Manager at QualiZeal India, you will play a pivotal role in our marketing team, focusing on driving marketing strategies tailored to key accounts. Your expertise will help us enhance brand visibility and accelerate business growth by developing personalized marketing campaigns aimed at engaging specific customer segments. Key Responsibilities Develop and execute account-based marketing plans for strategic accounts, aligning with the sales team to ensure targeted and cohesive strategies. Collaborate with sales and marketing teams to identify key accounts, decision-makers, and critical influencers. Create customized marketing content and messaging for various platforms, such as email campaigns, webinars, events, and digital advertising. Monitor and analyze the effectiveness of ABM campaigns and strategies, providing actionable insights and recommendations for optimization. Manage budgets and resources effectively, ensuring maximum ROI on ABM initiatives. Stay updated with the latest ABM tools, technologies, and trends to keep our strategies ahead of the curve. Skills and Qualifications Proven experience in account-based marketing, B2B marketing, or a similar role. Strong understanding of CRM systems and marketing automation tools. Excellent communication, interpersonal, and presentation skills. Ability to work collaboratively in a team-oriented environment. Strong analytical skills and data-driven thinking. Ideal Traits Strategic thinker with a knack for innovation. Detail-oriented with excellent organizational skills. Adaptive and responsive to the dynamic marketing landscape. Passionate about nurturing long-term customer relationships. Familiarity with SEO, content marketing, and digital marketing strategies.,