Marketing Strategy & Enablement Manager HCLTech

8.0 - 12.0 years

0 Lacs

noida, uttar pradesh

On-site

As a key member of our team, you will play a central role in unifying and operationalizing marketing efforts across the HCLTech IT Infrastructure Services portfolio. Your responsibilities will include aligning internal stakeholders, presales, business marketing leads, and external platforms to ensure consistent narratives and impactful campaigns. In addition to driving strategic programs, you will lead the adoption of Martech within the marketing team, ensuring the effective use of HCLTech's marketing automation, ABM, and analytics tools. Your main responsibilities will involve leading centralized, cross-unit marketing programs to build a unified HCLTech IT Infrastructure Services brand and narrative. You will be tasked with owning and enhancing key marketing assets such as decks, case study repositories, campaign templates, and web pages. Collaborating with marketing leads and corporate teams, you will develop and execute integrated campaigns to support the overall marketing strategy. In the realm of Account-Based Marketing (ABM), you will design and execute personalized campaigns across key global accounts. Working closely with sales and delivery teams, you will craft account strategies based on customer insights and data, utilizing digital tools to track engagement throughout the buyer journey. Your role will also encompass managing marketing operations, including campaign planning, governance, budgeting, reporting, and compliance. Partnering with digital, web, and automation teams, you will drive the adoption of Martech tools within the marketing team, ensuring seamless integration and effective utilization of tools such as campaign automation, dashboards, and CRM integration. Collaboration with Presales will be essential to align marketing activities with bid strategies and major pursuits, while also maintaining and governing the IT Infrastructure Services section on HCLTech.com. In terms of content, PR, and thought leadership, you will develop strategies for internal and external campaigns across various channels. Collaboration with corporate communications will be crucial to enhancing brand visibility through media, events, and analyst interactions. You will be responsible for tracking and reporting on campaign performance, lead progression, and pipeline contribution. Delivering quarterly performance updates and leadership communication will be part of your routine tasks. Additionally, you will manage internal platforms and enable consistent communication to stakeholders. Leading sales and marketing enablement initiatives, you will provide updated content, decks, and campaign kits, promoting the effective use of Martech tools through training, process integration, and sharing best practices. To excel in this role, you should ideally have 8-12 years of B2B marketing experience, preferably in technology services or enterprise IT. A strong understanding of marketing operations, campaign execution, and ABM is essential, along with experience using Martech platforms such as Salesforce, Eloqua/Marketo, Demandbase/6sense, and analytics tools. Your ability to align stakeholders across various departments, coupled with excellent communication, project management, and analytical skills, will be key to your success. Experience in global, matrixed organizations is highly valued. Additionally, having an MBA or advanced degree in Marketing, Communications, or Technology is a plus. Experience in rolling out and governing marketing technology, as well as a background in content marketing, PR, or digital enablement, would also be beneficial.,

Posted 2 days ago

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Title Senior Salesforce Administrator Poppulo

4.0 - 8.0 years

0 Lacs

karnataka

On-site

Are you looking for an opportunity to contribute significantly to the growth of a highly successful software company Poppulo is at the forefront of innovation in communications and workplace technology, striving to simplify employee engagement, office space management, and customer experience. With a diverse customer base of over 6,000 organizations and reaching more than 35 million employees, Poppulo's omnichannel platform is designed to bring harmony to its users. As an administrator at Poppulo, you will play a crucial role in configuring and optimizing the organization's Salesforce instance, supporting various departments such as Sales, Marketing, Finance, and Customer Success in analyzing evolving business requirements. Your responsibilities will include implementing best practices in Salesforce, developing integrations with other systems, supporting junior team members, and ensuring the efficiency and future growth of business systems. The ideal candidate for this role should possess a deep understanding of Salesforce domain, relevant certifications such as Salesforce Certified Administrator, and at least 4 years of experience in Salesforce Implementation/Administration. Proficiency in Salesforce Sales and Service Clouds, CPQ, contract generation, and quoting is essential. Strong analytical, communication, and problem-solving skills are required, along with experience in customizing Salesforce functionality using Apex and SOQL. In addition to the required skills, experience working with integration platforms like Workato, data migrations in Salesforce, and familiarity with tools such as MS Azure, HubSpot, Leandata, 6Sense, and ZoomInfo would be advantageous. The ability to manage technical debt, train users on new functionalities, and ensure information security in line with ISO27001 certification is crucial for success in this role. At Poppulo, we value diversity, collaboration, and innovation. We strive to create a culture where every individual can make a meaningful impact on our products, clients, and overall work environment. If you are motivated, collaborative, and eager to contribute to a dynamic and growing company, we welcome you to join our team and help us continue our journey towards success.,

Posted 1 week ago

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Salesforce Technical Lead Kiash Solution

9.0 - 14.0 years

30 - 37 Lacs

Hyderabad, Chennai, Bengaluru

Work from Office

Mandatory Skills – Salesforce Platform, Sales Cloud, Service Cloud, Experience Cloud. Good to have – 6Sense, SSO Identity Provider, GDPR. 2 years of Lead exp 9+ yr CTC 38 LPA 1-10PM - Shift

Posted 1 week ago

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