Senior Executive

• Strategic communication & brand management
  
• Support the implementation of integrated communication strategies aligned with business and brand objectives
  
• Ensure consistent brand messaging across all touchpoints, internal and external
  

Assist in positioning leadership and practice areas through creative storytelling and sector insights.
Content creation & management

Develop, edit, and manage compelling content for social media, and digital campaigns

Coordinate with internal teams and external agencies for creative production (graphic, video, audio)

Align content calendars with key organizational milestones and campaigns.

Paid marketing & campaign Execution

Plan and execute paid digital marketing campaigns across Google Ads, LinkedIn, X, and other relevant platforms.

Monitor ad performance metrics (CPC, CTR, conversions) and optimize campaign ROI

Work closely with external vendors/agencies for media planning and execution
Website & SEO management

Manage and update website content (WordPress, Drupal, or similar CMS platforms)

Ensure SEO optimization for all key pages and lead generation performance

Track web analytics (Google Analytics, Search Console) and ensure UI/UX consistency

Social media & community engagement

Manage content calendar and posting for social media handles (LinkedIn, X/Twitter, YouTube, Instagram, etc.)

Boost engagement and follower growth via strategic campaigns and performance tracking

Leverage trending content formats (reels, stories, polls, LinkedIn carousels) to enhance brand visibility

Internal communications & event support

Create internal newsletters and leadership updates,

Support execution of corporate events, webinars, launches, and stakeholder engagements

Coordinate with design, admin, and capability teams for seamless communication execution
Required qualifications & experience

Masters degree in Marketing, Communications, Journalism, Media Studies, or a related field

5 years of relevant work experience in B2B, consulting, development, BFSI, or tech sectors

Demonstrated experience in digital marketing, website management, PR, and content creation

Strong command of communication tools: WordPress, Google Ads, Meta Business Suite, Google Analytics, Canva/Adobe Suite, Mailchimp/Zoho/HubSpot

Exceptional writing, editing, and proofing skills with a keen eye for detail

Analytical mindset with ability to measure and report on campaign performance.
Preferred skills

Working knowledge of SEO/SEM best practices and tools

Experience in planning and running paid media campaigns

Familiarity with influencer marketing and community-building strategies

Ability to multitask and prioritize under tight timelines

A collaborative attitude with a strong sense of ownership and creativity

Ability to work effectively with cross-functional and cross-cultural teams to achieve common goals

Willingness to take calculated risks and explore new approaches

Commitment to encouraging innovation and fostering growth within the team

Requirements Key Skills

Develop, edit, and manage compelling content for social media, and digital campaigns

Coordinate with internal teams and external agencies for creative production (graphic, video, audio)

Align content calendars with key organizational milestones and campaigns

Plan and execute paid digital marketing campaigns across Google Ads, LinkedIn, X, and other relevant platforms

Monitor ad performance metrics (CPC, CTR, conversions) and optimize campaign ROI

Manage and update website content (WordPress, Drupal, or similar CMS platforms)