Search Engine Optimization Executive

About Alankaram

luxury furniture brand

hands-on SEO Executive

Role Overview

The SEO Executive will support the Digital Marketing and Content teams in implementing day-to-day SEO activities — from keyword research and on-page optimization to link building, site audits, and reporting.

execution-driven role

Key Responsibilities

1. Technical SEO

• Conduct regular SEO audits using tools like Google Search Console, Ahrefs, and Screaming Frog.
• Identify and fix crawl issues, broken links, and redirect errors.
• Update and manage sitemap and robots.txt for smooth site indexing.
• Coordinate with the web developer to ensure website speed and Core Web Vitals are optimized.

2. On-Page Optimization

• Optimize titles, meta descriptions, headers, and image alt tags.
• Implement keyword mapping across products, categories, and blog pages.
• Ensure internal linking, content hierarchy, and schema markup follow best practices.
• Work with the content team to align new blog posts and pages with SEO objectives.

3. Off-Page SEO & Link Building

• Identify backlink opportunities and execute ethical link-building campaigns.
• Submit and update business listings, directories, and guest post placements.
• Monitor backlink quality, report toxic links, and coordinate disavow files if required.

4. Keyword Research & Content Coordination

• Perform keyword research to identify new ranking opportunities.
• Maintain a keyword tracker and coordinate with content and design teams for ongoing updates.
• Suggest topics for blogs, buying guides, or category enhancements based on keyword trends.

5. Reporting & Monitoring

• Track website performance weekly — impressions, clicks, CTR, and keyword positions.
• Maintain a simple SEO dashboard in Google Sheets / Data Studio.
• Present monthly progress reports to the Digital Marketing Manager.

Required Skills

• Hands-on experience with

  Google Search Console, Ahrefs, SEMrush, Screaming Frog

  , and

  Google Analytics (GA4)

  .
• Strong understanding of keyword research, meta optimization, and technical SEO basics.
• Familiarity with

  Shopify

  and basic HTML tags.
• Good written communication and attention to detail.
• Ability to follow SEO SOPs and meet deadlines independently.

Qualifications

• Bachelor’s degree in Marketing, IT, or Communication.
• 1–3 years of experience in SEO (e-commerce experience preferred).

What We Offer

• A creative and collaborative work environment within a growing luxury brand.
• Exposure to digital marketing strategy, analytics, and creative branding.
• Opportunity to grow into an SEO Analyst / Digital Marketing Specialist role.