Salesforce Marketing Cloud Consultant

9 - 13 years

0 Lacs

Posted:6 days ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Salesforce Marketing Cloud Consultant in Sydney with over 9 years of experience, you are expected to have a strong domain knowledge of the Salesforce Marketing Cloud platform. Your responsibilities will include integrating marketing with Sales/Service Cloud and other external data systems for data push/pull, including CRMs, ERPs, eCommerce platforms, Google Analytics, and SMS. You should have a solid understanding of relational data models, SOAP APIs, REST APIs, and integration techniques, along with advanced SQL skills. Your role will involve designing marketing cloud journeys and campaigns based on data dependencies. Proficiency in Email Studio, Journey Builder, and campaign management is essential, including data configuration, audience creation, and utilizing SFMC platform capabilities. You should be adept at Amp Script for email personalization and creating complex cloud pages with Amp Script. A technical background with a history of understanding complex systems is required, along with the ability to work both independently and collaboratively in a team environment. Strong communication skills and team handling capabilities are crucial. Possession of Salesforce Marketing Cloud Consultant certification is mandatory for this role. Your experience in Email Studio, Journey Builder, Automation Studio, Web Studio/Cloud Pages, Amp Script, and Marketing Cloud API's (REST and SOAP) will be valuable. Key responsibilities include enabling and executing marketing automations, testing marketing automations with dynamic content, and designing and optimizing campaigns with strategies like A/B Testing and throttled sending. You will also be responsible for personalizing marketing campaigns, building and executing email campaigns using Content Builder, and leveraging AmpScript for dynamic content. Subscriber and data management tasks, working with Data Extensions, Profile management, and relational data models, are also part of your responsibilities. Additionally, you should be able to design mobile-responsive creatives, create Microsites using ExactTarget, and configure Exact Target Microsite Activity. Knowledge of UI and front-end web technologies like SSJS, HTML, CSS, and Javascript/jQuery will be considered a value addition to your role as a Salesforce Marketing Cloud Consultant.,

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