PPC Expert

About Learning Routes

Learning Routes stands out as a prominent player in the education services startup realm, specializing in catering to the educational needs of working professionals. We offer a diverse array of management and technology programs from esteemed institutes, universities, and colleges, all available for online enrollment.

At Learning Routes, our mission is to deliver a seamless educational experience to individuals aspiring to pursue postgraduate, diploma, or certification programs from renowned management institutions. Our approach encompasses personalized outreach, user-friendly processes, cutting-edge innovations, and access to a valuable network of industry experts.

Role Overview

We’re seeking a PPC Executive to design, execute, and optimize PPC campaigns across Google, Meta, and Bing. You'll help drive growth, engagement, and conversions for our education programs.

Key Responsibilities

PPC Campaign Strategy & Execution

· Plan and launch campaigns on Google Ads, Facebook & Instagram Ads, and Bing Ads.

· Conduct keyword research and competitor analysis to uncover high-value opportunities.

· Write and optimize compelling ad copy tailored to target personas.

· Collaborate with design/development teams to build conversion-optimized landing pages.

Performance Tracking & Reporting

· Manage campaign performance via Google Analytics, Google Ads, Meta Ads Manager, and Bing interface.

· Monitor metrics: CTR, Quality Score, CPC, CPA, ROAS.

· Produce weekly/monthly performance reports highlighting actionable insights.

· Set up accurate conversion tracking and ensure proper attribution across platforms.

Budget Management & Optimization

· Allocate and manage daily/monthly budgets across channels.

· Optimize bids (manual & automated) to maximize ROI and control CPA.

· Monitor spend and adjust to prevent budget waste.

Continuous Optimization & A/B Testing

· Run ongoing A/B tests on creatives, copy, CTAs, and landing pages.

· Analyze test results and implement winning variants.

· Rotate campaigns and target new audience segments to maintain momentum.

Market Research & Competitor Analysis

· Stay updated on PPC platform changes, including Google, Meta, and Bing algorithm updates.

· Analyze competitors to identify best practices and strategic opportunities.

· Test new tools or formats (e.g., retargeting, smart bidding, audience lists).

Cross-Functional Collaboration

· Work with content and design teams to align messaging and creative assets.

· Coordinate with sales/lead-nurturing teams to ensure quality of leads and smooth hand-offs.

Required Qualifications

· 3–5 years of hands-on PPC experience managing campaigns on Google Ads, Meta Ads, and Bing Ads.

· Proven track record of delivering high-ROI campaigns.

· Strong analytical skills—able to interpret data and optimize campaigns.

· Expertise in conversion tracking, attribution models, and campaign mechanics.

· Exceptional written communication—ability to craft persuasive ad copy.

Preferred Skills & Certifications

· Google Ads Certification (Search, Display, Video).

· Certification or experience with Meta Ads (Facebook Blueprint).

· Proficiency in tools like Google Analytics, SEMrush, Tag Manager.

· Strong Excel skills for reporting and data-driven decision-making.

· Experience in education or ed-tech marketing is a plus.

· Familiarity with CRM systems (HubSpot, Salesforce) and retargeting strategies.

· Knowledge of basic SEO principles to complement PPC efforts.

This serves as our company website for your reference: https://www.learningroutes.in

Thanks & Regards

Neelav Panda

Human Resources