Performance Marketing Manager

Ealkay Consulting is Hiring: Email, WhatsApp & Digital Ads Marketing Specialist

Location: Hyderabad
Employment Type: Full-Time
Experience: Minimum 2 years in Google Ads, Meta Ads, LinkedIn Ads, Email Marketing & WhatsApp Marketing

About the Role

Ealkay Consulting is looking for a creative, analytical, and performance-driven Digital Ads, Email and WhatsApp Marketing Executive to join our Marketing team.

If you excel in performance-driven communication, funnel-building, audience targeting, and paid advertising — and you’re passionate about measurable growth — this role is for you.

Key ResponsibilitiesGoogle Ads

• Create and optimize Search, Display, Video, and Performance Max campaigns
• Conduct keyword research, competitor analysis, and budget allocation
• Improve campaign metrics such as CTR, CPC, Quality Score, and Conversion Rate
• Track and monitor analytics through Google Ads & Google Analytics

Meta Ads (Facebook & Instagram)

• Create, manage, and optimize Meta ad campaigns
• Develop audience targeting, custom audiences, and retargeting strategies
• Analyze campaign performance (CPC, CPL, ROAS)
• Collaborate with the design team for creative assets

YouTube Ads

• Plan and execute YouTube ad campaigns
• Optimize ads for reach, engagement, and conversions
• Track KPIs such as view rate, CPV, and conversions

LinkedIn Ads

• Run Sponsored Content, Lead Gen Forms, and Message Ads
• Target corporate professionals and decision-makers
• Optimize B2B ad performance for quality lead generation

Email Marketing

• Plan, design, and execute email campaigns for lead nurturing
• Develop compelling subject lines and high-converting email copy
• Create visually appealing email templates
• Segment and personalize audience communication
• Track metrics like open rate, CTR, leads, and conversions

WhatsApp Marketing

• Manage and optimize campaigns using WhatsApp Business App/API
• Create conversational templates for updates, offers, and reminders
• Integrate WhatsApp with CRMs and automation platforms
• Track delivery rate, read rate, and response performance
• Maintain professional and timely communication with leads and clients

Required Skills

• Strong communication and persuasive copywriting skills
• Experience with email marketing tools such as Mailchimp, SendGrid, Zoho, etc.
• Knowledge of WhatsApp automation tools like WATI, Interakt, and Twilio
• Understanding of A/B testing, funnel building, and performance analytics
• Hands-on experience with Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager
• Working knowledge of CRM systems, automations, and marketing workflows

To Apply

Send your resume to: hr@ealkay.com

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Provident Fund

Work Location: In person