Performance Marketer

This is a high-impact performance marketing role at Bugclue, where you will be responsible for planning, executing and scaling paid media campaigns. The role is both strategic and execution-focused, and directly contributes to revenue growth and P&L.

Roles & Responsibilities

• Plan, execute, optimise and scale campaigns across Google Ads & Meta Ads.
• Manage large monthly budgets profitably with strict ROI focus.
• Set targets and monitor key performance metrics (ROAS, CAC, CTR, CPA).
• Work closely with creative, content, and product teams to build high-converting campaigns.
• Use GA4, Looker Studio, Google Sheets and internal dashboards for reporting and insights.
• Run continuous A/B testing of audiences, creatives and ad formats to identify scalable winners.
• Ensure best practices in tracking, attribution and measurement (GTM & proper tagging setups).
• Present weekly/monthly performance results & growth recommendations to leadership.

Requirements

• 1–5 years of hands-on experience managing Google & Meta Ads.
• Strong preference for candidates with D2C / eCommerce background.
• Experience handling large Ad Spends (₹70 Lakhs+ per month).
• Proficiency in Google Ads Manager, Meta Ads Manager, GA4, GTM, Sheets, Looker Studio.
• Strong analytical thinking with deep knowledge of ROAS, CAC, CTR, CPC, Conversion Rate, LTV.
• Ability to align campaign strategy with business goals, seasonal trends & product performance.
• Experience working with creative teams to test and evaluate ad creatives, copy and hooks.
• Data-driven mindset, ownership attitude and desire to drive real business outcomes.

Job Type: Full-time

Pay: ₹12,143.89 - ₹25,000.00 per month

Work Location: In person