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Senior Data Scientist - Market Mix Modelling (MMM) Blend

5.0 - 9.0 years

0 Lacs

hyderabad, telangana

On-site

You will be responsible for working with practice leaders and clients to understand business problems, industry context, data sources, potential risks, and constraints. Your role will involve translating the business program into a solvable Data Science problem by proposing different approaches and their pros and cons. You will need to identify, analyze, and interpret trends or patterns in complex data sets. Additionally, you will build Econometric/market mix models (MMM), multi-touch attribution models (MTA), optimize marketing spend, and come up with implementable recommendations and strategy/plan. Your good written, verbal, and presentation skills will be essential for generating and pres...

Posted 2 weeks ago

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