Lead Generation Executive

Lead Generation Executive

Role Overview:

The Lead Generation Executive will play a key role in building a high-quality pipeline by identifying and engaging potential clients through cold calling, email campaigns, and online platforms like Clutch, Upwork, Fiverr, and LinkedIn. This role requires a selfstarter who thrives on targets and has a knack for sparking interest and initiating business conversations.

Key Responsibilities:

Generate qualified leads through:

• Cold Calling
• Email Campaigns
• LinkedIn Outreach
• Freelance platforms (Upwork, Fiverr, Clutch, etc.)
• Candidate should have experience to
• Build and maintain a prospect database with accurate details and engagement tracking.
• Understand client pain points and articulate value propositions that spark curiosity.
• Set up discovery calls/meetings for the Business Development team.
• Collaborate with the marketing team on campaign targeting and follow-ups.
• Achieve monthly lead generation and conversion targets.
• Track performance metrics and report on lead quality, quantity, and conversions.
• Keep up with market trends and competitors' activities to identify new opportunities.

Skills Required:

• Excellent written and verbal communication skills. Strong research and online prospecting ability. Proficient in using tools like LinkedIn Sales Navigator, Apollo.io, Hunter, Mailchimp, etc.
• Proficient with Ms Office - PowerPoint, Word and Excel.
• Familiarity with freelance platforms (Upwork, Fiverr, Clutch, PPH).
• Email marketing know-how and cold outreach etiquette.
• Experience in handling objections and qualifying leads effectively. Ability to work independently, manage time efficiently, and deliver under pressure.

Qualifications:

Bachelor’s degree in business, Marketing, or related field.

2+ years of experience in lead generation, preferably in IT or digital services.

Previous experience with international markets (especially US, MENA, Singapore, or Australia) is a bonus.

CRM experience is preferred (HubSpot, Zoho, Pipedrive, etc.).