Lead Generation Executive

CompanyProfile:

Elets Technomedia, the premier technology and media research organisation of Asia and the Middle East, has spread its wings in India and across the world over the years. Since 2003, the organisation has been championing the cause of the governments, building knowledge-sharing platforms and highlighting the importance of innovations for governance, health, education, urbandevelopment, and banking and finance sectors among others through conferences, publications, and knowledge portals.

Key Responsibilities:

• Conduct comprehensive market research to identify potentialleadsand target markets for B2B events
• Implement a variety ofleadgenerationstrategies, such as cold calling, email marketing, social media outreach, and attending networking events
• Engage with prospects to ascertain their needs and provide information about our products/services
• Evaluateleadsand maintain theleaddatabase for accurate tracking and reporting
• Collaborate closely with the sales team to enhanceleadconversion and ensure smooth handover of qualifiedleads
• Continuously monitor industry trends, competitor activities, and customer feedback to refineleadgenerationtactics for B2B events

Requirements:

• Bachelor's / Master's degree in marketing /business, or a related field (preferred)
• Proven experience inleadgenerationor sales support roles
• Strong communication and interpersonal skills
• Familiarity with social media platforms and online marketing strategies
• Excellent organisational and time management skills
• Goal-oriented and self-motivated