I&F Decision Science Practitioner Senior Analyst

As an I&F Decision Science Practitioner Senior Analyst at Accenture, you will be responsible for managing the Data & AI Enterprise tag management platform used for website advertising and analytics tags. Your key tasks will include configuring, implementing, and updating tags and libraries using JavaScript in the IT development cycle. You will also be required to debug and understand which tags are firing on a website and why. To excel in this role, you should have expertise in Web Analytics Tag Implementation, Google Tag Manager (GTM) Implementation, and Google Analytics Tag implementation. Additionally, a strong understanding of GA4, experience in building Looker/Data Studio Dashboards or Tableau Dashboards, and proficiency in Tag Auditing and Testing are essential. Your role will involve extensive experience in Digital Analytics Implementation, working with international clients for 6-8 years, and understanding both functional and technical requirements. You will be expected to develop custom solutions using JavaScript within the Tag Management System to track user behavior and send data to web analytics tools for further analytics reporting capabilities. Experience with Data visualization tools like Looker/Data Studio or Tableau dashboard will be beneficial. Strong analytical and problem-solving skills, along with excellent written and oral communication skills, are necessary to build relationships with clients effectively. Your responsibilities will also include managing expectations in Data Extraction from any analytics tool, reporting delivery, and implementation efforts. You should have the ability to work well in a team, meet deadlines, and handle disputes effectively. A commitment to quality, adaptability, and flexibility will be key attributes for success in this role. Overall, this position offers an opportunity to work in digital marketing, campaign analytics, and web reporting while continuously learning and upgrading your skills. If you have a passion for analytics, hands-on experience with 3rd party tracking implementations using tag manager templates, and knowledge of GA/GTM APIs, it will be considered an added advantage. Join us at Accenture to embrace the power of change and create shared success for our clients, people, shareholders, partners, and communities.,