Google Ads Specialist

Position: Google Ads Specialist
Location: Gurugram (Sector 54)
Company: Vserv Capital Services
Salary: ₹30,000 – ₹70,000 (Based on experience and performance)

About Us

Established in 1999, Vserv Capital Services is a trusted name in financial planning and investment advisory. As a Managing Partner Business Associate of Tata AIA Life Insurance, we specialize in Life Insurance, Mutual Fund Distribution, and a comprehensive range of investment products. Our mission is to deliver personalized, research-backed financial strategies that empower individuals to achieve long-term financial security.

Role Overview

We are seeking a results-driven Google Ads Specialist to manage and optimize our paid advertising campaigns across Google platforms (Search, Display, YouTube, etc.). You will play a key role in driving qualified traffic, maximizing ROI, and achieving performance goals through strategic and tactical execution of paid media campaigns.

Key Responsibilities:

• Plan, create, and manage PPC campaigns across Google Ads platforms (Search, Display, YouTube, Performance Max).
• Conduct keyword research, competitor analysis, and audience targeting strategies.
• Write compelling ad copy and create high-performing ad creatives in collaboration with the design/content teams.
• Monitor, analyze, and optimize campaign performance based on KPIs such as CTR, CPC, CPA, ROAS, and conversion rate.
• Set up conversion tracking, audience lists, and remarketing strategies using Google Ads, Google Analytics and Google Tag Manager.
• Collaborate with landing page designers and developers to improve user experience and conversion rates.
• Provide detailed performance reports and insights to stakeholders regularly.

Requirements:

• Proven experience (2+ years) managing Google Ads campaigns with measurable results.
• Google Ads Certification(s) preferred.
• Strong understanding of performance marketing, conversion funnels, and online consumer behavior.
• Experience with tools like Google Analytics (GA4), Google Tag Manager, and Google Data Studio.
• Proficiency with A/B testing tools and strategies.
• Strong analytical skills and data-driven mindset.
• Excellent communication and copywriting skills.
• Bachelor's degree in Marketing, Business, or a related field (preferred but not mandatory).

Nice to Have:

• Experience with paid advertising on other platforms (Meta, LinkedIn, etc.).
• Familiarity with e-commerce platforms like Shopify and WordPress.
• Knowledge of SEO and how it complements paid search.

What We Offer:

• Competitive salary and performance-based bonuses.
• Flexible working hours and remote work opportunities.
• Professional development support and certifications.
• A collaborative, fast-paced, and innovative work environment.

Email to Apply: humanresource@vservgroup.com

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹70,000.00 per month

Benefits:

• Flexible schedule
• Health insurance
• Paid sick time

Ability to commute/relocate:

• Gurugram, Haryana: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Application Question(s):

• What's you Notice Period
• What's your total work experience?

Location:

• Gurugram, Haryana (Required)

Work Location: In person