Digital Marketing Executive

About SkillVedika

Digital Marketing Executive

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other channels.
  
• Drive

  SEO/SEM strategies

  to increase organic traffic and rankings.
• Manage social media handles and ensure consistent engagement with the target audience.
  
• Create, monitor, and optimize campaigns to achieve performance metrics (CPC, CPL, CTR, ROI).
  
• Collaborate with content and design teams for ad creatives, blogs, and promotional content.
  
• Implement lead generation strategies and optimize funnels for better conversions.
  
• Track, analyze, and report campaign performance using Google Analytics and other tools.
  
• Conduct competitor analysis and stay updated on digital marketing trends.
  

Required Skills & Qualifications

• Bachelors degree in Marketing, Business, or a related field.
  
• 2–4 years of proven digital marketing experience (preferably in the EdTech sector).
  
• Strong knowledge of

  SEO, SEM, Google Ads, Facebook/Meta Ads, and LinkedIn Campaigns

  .
• Proficiency with digital marketing tools (Google Analytics, Search Console, SEMrush/Ahrefs, etc.).
  
• Experience in

  lead generation and performance marketing

  .
• Basic knowledge of design tools (Canva/Photoshop) is an added advantage.
  
• Excellent communication, analytical, and problem-solving skills.
  

Key Skills

• SEO & SEM
  
• Google Ads & Facebook Ads
  
• Social Media Marketing (LinkedIn, Instagram, YouTube)
  
• Email Marketing & Automation
  
• Content Marketing & Copywriting
  
• Web Analytics & Reporting
  
• Lead Generation & Funnel Optimization
  

What We Offer

• Competitive salary package.
  
• Opportunity to work in the fast-growing

  EdTech industry

  .
• Professional growth and exposure to end-to-end digital marketing.
  
• Collaborative, innovative, and learning-oriented work culture.